Setting up the welcome email automation flow includes these steps: It’s a campaign where the trigger is an act such as signing up for a newsletter-a must-have email automation for ecommerce stores. Let’s consider a welcome email automation. The idea is simple: create a campaign and set up a trigger (a predefined event) that’ll activate automated sending when the event happens. How does automated email sending work?Īutomating email sending is easy thanks to email marketing apps. If email marketing is your best bet for growth, then sending automated emails accelerates this process. Many businesses do that well: automated emails get 300% more clicks than promotional messages. “Hey, we remember you-here’s a discount for an upcoming sale!”īusinesses have data about their subscribers in CRMs, so they can make automated emails super relevant. This is done with automated win-back emails-campaigns designed to entice passive recipients to re-engage.
Increase customer retentionĮmail automation is a great way to rejuvenate the bond with subscribers who haven’t opened your emails or bought from you in a while. This way, you can get sales from the top to the bottom of your funnel even with a one-person marketing team. You can create automated email workflows to communicate with as many subscribers as you want, at any time you prefer. And the best thing is that you can still personalize your campaign content. So, there’s no need to do the same tasks for every individual subscriber. That’s a no-brainer-you can save time by sending automated emails to many subscribers at once.
Here are several great reasons to automate your emails. Automated emailing is a godsend to time-strapped marketers and business owners.
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